Mastering Amazon Ads: An Author's Guide by Brian Meeks

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Launch to Market: Easy Marketing For Authors by Chris Fox

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Best Marketing advice for 2017 – Jane Friedman -- https://www.janefriedman.com/best-book-marketing-advice-2017/

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Cost-Per-Click ads

1. Amazon Ads

2. Facebook Ads

3. Bookbub Ads

 

Websites to help you promote (paid Newsletters)

Bookrebel

Fantasy book deals (for fantasy and urban fantasy)

eReader News Today

Fussy Librarian

LoveKissedBooks

AuthorsXP

Book Barbarians

 

Networking

NL Swaps with other authors in genres

Newsletter builders

Facebook author groups

Group giveaways

 

Find out where your audience is on social media

• Facebook

• Twitter

• Instagram

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Images for promotions

Depositphotos

Shutterstock

Pixabay (free commercial use, but make sure to check each image before you decide to use it)

Canva (for simplistic design)

 

 

Tips

1. Create your author website

2. Create a Newsletter

3. Create a facebook page if you haven’t done that yet.

4. Create a Twitter account if you haven’t done that yet.

5. Create a street team / arc team – these are your cheerleaders, those who can help you get the word out.

6. Create a marketing plan

   1. For example: 21 days from your release do a cover reveal to build buzz on social media. Share this on Twitter, Facebook. Great to do if you have a book up for preorder.

   2. Create teasers pertaining to your book to post with eye-catching graphics

      1. Teaser can be a book excerpt

   3. Add to goodreads once the preorder is live (Amazon and goodreads usually synch after a couple of days so that your book can be found)

   4. The week of release stack ads for those 5 days – meaning schedule ads to run that week, as well as NL swaps with other authors in your genre. The goal is to gain visibility.

   5. Facebook party – a great way to get readers to know about your book. You can do these with your author friends.